As an entrepreneur, you probably have
enough work to keep you busy. Whether you’re a successful businessman with
several companies under or you’re getting ready to launch your first startup,
there will always be essentials to work on.
However, irrespective of your hectic
schedule, you should always make time to build your own company. Developing
your local startup ecosystem is not as hard as it looks like, it yields a
multitude of benefits for you and your startup.
Why
You Should Strengthen Your Local Startup Ecosystem
Before you set out to renew your local
startup ecosystem, it’s important to evaluate your reasons to do so. Helping
out your entrepreneurial community can lead to a multiple benefits for you and
your company.
There’s simply no way you can experience
first-hand what’s involved with all the different types of startups, marketing
approaches or technical challenges, even if I build many different startups
throughout my career. Whilst it’s never the same to hear about someone else’s
learning than to go through it yourself, by meeting other founders you can be
exposed to much more and multiply your experience and knowledge.
It’s
an Easy Way to Establish Your Support System
Even if you are anexpert with frequent
successful startups, don’t forget that you couldn’t have gotten where you are
today on your own. Another benefit of participating in your entrepreneurial
community is that you can meet with other founders that can help advance you and
your company in the future.
Meeting lots of founders also gives youan
intellectual group of people to call on whenever you have a challenge. You might
meet an Android developer who needs to chat about struggles of creating a
startup, such as validating their idea. If you’re having issues with Android
development, you can easily hit them up for help.
Map
Out Your Startup Ecosystem
The initial step to building your startup
ecosystem is to become accustomed with all of the entrepreneurial activity
happening around you. While this may require research, you’ll be able to figure
out your next steps much more effectively. This is going to be important with
respect to knowing your area, and how to work with it to create startup
successes. It will also play a key role in building your network so you can
organize the ecosystem in a way that is profitable for your company.
Mapping out your startup ecosystem is also
a key step in properly laying out the infrastructure in your area. If your
infrastructure is not properly laid out, you are setting your ecosystem up for
failure.
We have an open source process for this,
called the Startup Ecosystem Canvas, where you can work with the support of
your community and the Founder Institute to accurately map your community.
Follow these steps to get started:
Identify active technology- and
entrepreneurship-related meet up groups.
Pinpoint entrepreneurship organizations
like the Founder Institute, Startup Weekend, tech conferences, etc. that are
currently running programs in your city.
Find out who the angel investors and VC’s
are in your area, if any.
Discover local journalists and news outlets
that cover startup-related subjects in your area.
Track successful startups currently
functioning in your area.
List technology related colleges,
universities, and other education institutions operating in your area.
Network with Like-Minded People
(Image of female touching virtual icon of
social network by Shutterstock)
It is no surprise that environment plays an
important role on one’s success. This is the reason why aspiring actors move to
Hollywood, or why fashion designers opt to live in New York. Similarly, those
who want to be successful entrepreneurs flock to areas that increase chances of
prosperity. So, what happens to the millions who can’t migrate to Silicon
Valley? According to MIT Technology Review, centers for innovation are growing worldwide
in areas like Bangalore, Beijing, Skolkovo, and London. In fact, not being in
proximity to Silicon Valley allows other hopeful entrepreneurs to eliminate the
need to move, and gives them the opportunity to create their own equally
successful startup ecosystems.
Below are some key reasons to grow a
startup network in your area:
Shared Problems, Shared Solutions
If you’re looking for a network that shares
the same vision and goals, chances are you’re not alone. Entrepreneurs
understand that people who provide support are a priceless resource. By
supporting each other, solutions to problems are discovered more efficiently.
In the words of Andrew Carnegie:
Teamwork is the ability to work together
toward a common vision. The ability to direct individual accomplishments toward
organizational objectives. It is the fuel that allows common people to attain
uncommon results.
Accessibility Allows Growth
Building a network also means finding a
common place to gather. BorysMusielak, a Mentor of the Warsaw Founder Institute
realized his area didn’t have a center for entrepreneurs to converge when over
100 entrepreneurs from all over the country unexpectedly showed up to his
housewarming party. His old fashioned house suddenly became a site for founders
to flock and develop their ideas.
Succeed and Fail Together
Being surrounded by those who are trying to
achieve their dreams means you will get a first hand look into both their
accomplishments and mistakes. Rather than learning lessons the hard way, you
can gain in-depth knowledge from observation.
Your Network is Just as Important as Net
Worth
For Musielak, the growth of one's network
also meant the growth of one's success. Since many promising entrepreneurs and
new innovative ideas were present at the monthly meetings, foreign investors
began attending as well. People who are in pursuit of success attract others on
the same path. Put simply by Henry Ford:
Coming together is a beginning. Keeping
together is progress. Working together is success.
Click here to read more about BorysMusielak
and the startup mansion.
Reach Out to Your Local Government
(Gavel on computer keyboard concept for
online internet auction or legal assistance image by Shutterstock)
Many entrepreneurs question the role of
their local government in their startup ecosystem. Does government impact
entrepreneurs in a positive way by fueling creativity, or does it hinder the
innovation of startups by offering too many barriers of entry? As a startup
ecosystem builder, your role is to create processes that build meaningful and
prosperous relationships with local government agencies. In an Innovation:
America’s Journal of Technology Commercialization article titled, “How State
Agencies Are Helping Entrepreneurs,” Casey Short describes the benefits state
governments provide to entrepreneurs:
Their legislation focuses on everything
from research and development to funding for startups to professional support
to the government’s involvement in the process.
There are plenty of valuable resources
local governments can provide to small businesses, including guidance on
filling out business taxes or advice on applying for business licenses. Many
government agencies offer coaching/training programs for entrepreneurs at
incubation centers to foster collaborative work environments. In addition,
government agencies provide financial initiatives - such as grants, awards, and
tax credits - to fund founders throughout their entire entrepreneurial journey.
The amount of influence a government does
or does not give itself in the world of technology-based economic development
has a large impact on the methods and strategies that a startup should use.
The primary responsibilities of these
government agencies is to support growth in industry sectors and increase
employment creation within each of their communities. Ultimately, government
agencies construct sustainable pipelines for economic development. As a startup
ecosystem developer, you should strive to establish strategic partnerships with
local government agencies, as they provide the foundation for entrepreneurship
in their local communities.
Host Industry Events
(Large group of excited business people
image by Shutterstock)
To become a startup ecosystem leader, one
must get comfortable with running industry events. When you occupy the position
of a host or hostess, you establish yourself as an expert within the startup
culture. By bringing authoritative business leaders together, you become a
trusted source and important link that unites your community.
Note that consistency is key. The more
events you attend or run, the more people you’ll bring into your network. When
you load your network with numerous entrepreneurs, mentors, investors, and
business experts, you create a collaborative circle that can transform into a
powerful business force. The co-founder of the London School of Economics,
George Bernard Shaw once quoted,
If you have an apple and I have an apple
and we exchange these apples then you and I will still each have one apple. But
if you have an idea and I have an idea and we exchange these ideas, then each
of us will have two ideas.
Collaboration between entrepreneurs is
critical for innovation. When brilliant minds come together, technical skills
are exchanged and networks are expanded. Whether you host a large conference or
coffee shop Meetup, business events help new founders obtain mentorship from
experienced entrepreneurs. By sharing knowledge within a community, more
startups have the opportunity to access capital, ultimately reaching success.
In a recent study conducted by the Kauffman Foundation, it is stated that:
While the ways startup and experienced
entrepreneurs met may seem random, the experienced mentors had specific network
‘circles.’
If your startup community lacks the
necessary resources and connections it needs to create flourishing businesses,
use the list below to help you get started with running impactful industry
events:
Define your event: Assess why you want to
host an event. What’s the subject matter? Do you want to spark a discussion?
Are you ready to mentor and teach new founders? Do you simply want to expand
your network with a mixer? Define goals for your event that either better the
community or connect key players.
Decide where it will be held and along with
the agenda. Depending on the type of event you plan to host, ensure the venue
matches with the agenda. Whether you choose a coffee shop or co-working space,
determine how many people you want to invite and what the agenda will entail.
If you invite speakers, will they need a projector or computer to give a
PowerPoint presentation? Match your event goals with the first draft of your
agenda to choose a location.
Evaluate your current network and expand.
Who is in your business circle as of now? Can they help? Are they interested in
the subject matter of your event? Invite and employ your current network. If
it’s a huge event, use applications like Thunderclap to spread the word by
tapping into your friend’s social media accounts. Your friends can help market
your event, assist with production, or at least attend. You should also be on
the look out for possible speakers who may owe you a favor.
Utilize online event invitation software.
Use applications like Meetup.com and Eventbrite to collect information from
your guests. The Eventbrite app even lets you check-in attendees on the day of
the event. Make sure you keep track of the lists you accumulate so that you easily
reach out to your network for the next affair.
Create a killer agenda and final draft..
Create an agenda that will help you reach your goals. Employ icebreakers,
snacks, activities, breaks, and talks that will keep people's attention from
start to finish. Make sure your attendees get the information and resources
that were promised upon invitation.
Execute and examine if goals were met. Did
you get as many people as you intended to host? Did people leave great reviews
on your Meetup account? Analyze the good and bad moments of the event so you
know where to optimize next time around.