Artificial Intelligence is enhancing both the hardware and software within mobile phones,
with implications for both marketers and consumers. On an average, an individual
looks at their phone for more than 2.5 hours and makes about 35,000 decisions,
in a single day. The funny thing is we often use one device with the help of
the other. Our smartphones help us with almost everything, from the choices we make,
to the lifestyle we live. Especially because now, AI is an important part of
how you use your smartphone. And the support you receive from your mobile phone
is about to increase dramatically in the current era.
Artificial Intelligence is a way of getting
computers to ‘learn’ by an example from large data sets. AI helps computers
acquire information and rules in the sort of way a human does, without being programmed
with particular instructions for every possible situation that occurs. In
essence, AI helps computers to generalize about what might happen next, based
on patterns they’ve seen in similar circumstances, before. Basically,
predictions on Google search.
AI has become the marketing essential, every
marketing manager’s purpose is to identify customer needs and deliver a product
that fits the requirements. Mobile technology, especially mobile phones, offer
previously never available insights into people’s true behaviors and reveals
truths that have previously never been available. AI automates the examining of
that data for insight. The result is a clearer understanding of customer needs
and a vivid target for marketers to deliver against.
Samsung’s Galaxy, Google’s Pixel phones and
Apple’s i Phones all now have special hardware, designed to conduct AI based
tasks more efficiently. Every indication of how the phone market works has made
it look like, AI is synonymous with phones, just as other terms like a data
plan.
AI is already a huge part of your phone
experience, whether you realize it or not. The average smartphone has around a
dozen sensors – everything from accelerometers, to GPS, to a microphone,
cameras and so on. For years phones have been gathering data on us through the
many sensors on a phone. Now AI and machine learning
is leading to use the data they produce.
A
multitude of AI tasks are undertaken already.
§ AI in the camera: AI is already in the camera of most high-end smartphones, more than
anywhere else. AI algorithms help identify whether you’re snapping a panorama
or a person – and adjusting the type of filtering used to give you the best
results. It’s likely AI also helps you by finding the right lens for the light
conditions. AI is also behind the facial recognition you might use to get into
your iPhone which, again, uses images from the on-board cameras.
§ AI in voice assistants: Today’s smartphones have basic Virtual Assistant capabilities which
are improving rapidly. Some speech recognition now offer better levels of
comprehension even in noisy environments. Virtual assistants are likely to
become a much larger part of our interface with our phone, over time and the
natural human language you provide is interpreted by AI.
§ AI and image search: Many phones now automatically improve images for example, removing
red eye and assisting in sorting images you’ve taken, storing in your gallery
in a proper segregated folder – according to names or apps.
§ AI in Augmented Reality
experiences: The targeted AI processors often
called Neural Processing Engines or something similar that are found in these
dedicated smartphone chips are also used by on-device Augmented Reality
experiences, for example, Apple’s Animoji.
§ AI in day to day
operations: More fundamentally, AI is behind
Google’s core search engine, every time you search something as it is
constantly adapting to work behind the scenes in applications as battery life
management and security.
The contribution AI makes good on-device
experiences, and strategic importance of the field to staying current in a
market which has reached peak smartphone has seen each mobile manufacturer
accelerate their production by releasing new upgraded models every 6 months. This
has led to a number of specially designed microprocessors which can conduct the
sort of math involved in AI calculations faster and more efficiently while
using less power. By splitting tasks across multiple processors, some designed
for speed, some designed specifically to conduct AI related tasks, modern
smartphones improve performance and battery life.
It’s no exaggeration to say that the
smartphone industry is being revolutionized and built around AI. The big
opportunity, for now, in AI is to help in guessing what it is we want next.
Often, when AI is at its best, we users may well not realize that it’s working,
things just seem to run a bit smoother. The user interface is fundamental for the
success of phones that each of the major handset manufacturers is investing
heavily to ensure they offer the best experience they can and using AI to drive
the field forward.
This is only the beginning, mobile software
and AI technology amalgamation will sky rocket with the use of an appropriate
microprocessor chip doing the AI calculations. This tech will become cheaper
over time and they’re likely to find their way, not just to a phone, but every
connected device in the world through the connected Internet of
Things.
